Little City UK and Crinkly Cloth collaboration

Sep 15

2 min read

Updated: 4 hours ago

Little City UK has officially joined forces with sensory toy specialists Crinkly Cloth in an exclusive partnership designed to bring even more imaginative, accessible sensory play to thousands of children and families across the UK.

If you’ve visited a Little City session before, you might already know that Crinkly Cloth products have been a firm favourite with our under-sixes for years. Now, we’ve taken that shared love for creative play a step further by launching the first-ever Little City x Crinkly Cloth Newspaper!

What Makes the Little City Newspaper So Special?

Designed jointly by both teams, this bespoke sensory newspaper brings the magic of Little City straight into small hands. It captures all the little details children know and love from our sessions—from local shops and services to familiar community settings. Even if your little one hasn't stepped foot in a Little City yet, the vibrant illustrations help them recognize familiar places and spark instant storytelling and role-play. It’s tactile, washable, and wonderfully crinkly, making it ideal for babies, toddlers, and pre-schoolers.

Inclusive Play for Every Child

At Little City, making play accessible and inclusive for every child is at the heart of everything we do. The tactile texture and high-contrast visuals of the Crinkly Cloth newspaper appeal to a wide range of developmental stages, including children with additional needs or visual impairments. It’s a gentle, engaging way to encourage exploration, conversation, and confidence.

Hear From the Team

Lucy Huartson, Head of Operations at Little City UK: "Crinkly Cloth products have been a favourite at our sessions for many years, so bringing a Little City newspaper to life felt like a natural next step. Crinkly Cloth's products encourage children to learn about the world around them in the exact same way our little cities do. We’re delighted that every Little City franchise across the UK will have a copy for children to explore."

Nic Moore, Co-Founder at Crinkly Cloth: "From visiting a Little City play session, it was immediately clear how much thought goes into creating new opportunities for children to learn through imaginative play. This is exactly what we strive for at Crinkly Cloth, so the partnership feels like a perfect fit. We're excited to see the newspaper introduced across the network and to show how sensory resources can support role-play settings, schools, and families."

How to Get Your Hands on One

We are sending a copy of the new Little City x Crinkly Cloth newspaper to all 38 Little City franchise branches across the UK to use during our play sessions.

Want to bring the magic home? You can also buy your very own copy directly through our online store at Littlecityuk.com.