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for all

Welcome to Little City

We are an entirely mobile role play City for the under 6’s to explore and enjoy. Utilising our bespoke backdrops and specially selected high-quality toys and equipment, your child can fully immerse themselves in their own world and welcome you in too!


Our toddlers and pre-schoolers are our biggest observers: they have watched us as adults in the supermarket, post letters in the Post Office and style our hair. At Little City your little ones can ‘be’ grown ups: where nothing is off limits, they can be the hairdresser, the firefighter, the builder, the café owner and much, much more.

At Little City we strive to:

  • Provide a welcoming, inclusive pretend-play experience for all parents, carers and children under 5, open to the entire community.

  • Enable children to explore and begin to roleplay in their way, with no boundaries or limitations irrespective of gender, race, culture or ability.

  • Offer an open, safe and inviting environment in which all customers feel confident and valued.

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Vicki Fletcher and daughters in front of a scene from the mobile play centre, Little City

The Story

The idea of Little City was just a seed in the summer of 2017 when I walked to my very comfortable office job in Central London. I loved my job, but hated my commute and time away from my two girls. Little City was an idea my husband and I discussed over our kitchen table and it is there that we started building what was to become far bigger than I have ever expected!


We opened Little City in October 2017 with wooden backdrops, a very rusty van and zero experience… fast forward to now and, we’ve grown ten-fold over the past two years with the growth of our franchise family and I couldn’t be prouder. Please see their individual pages for more information on them and their areas.

Have you enjoyed a visit to Little City?
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Virtual Franchising Awards Winner
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Construction scene from mobile play centre Little City
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